For the Days Dinner Doesn't Cooperate: Meet Hiya, the Kids' Nutrition Brand Making Daily Vitamins Simpler

New customers can currently get 50% off their first subscription order at Hiya

There are days when your child happily eats the dinner you've made, asks for more broccoli and surprises everyone at the table.

And then there are the other days.

The days when everything green is suspicious, the lovingly prepared dinner is rejected on sight and somehow beige food is the only acceptable food group. If that sounds familiar, you're in very good company. Most parents know that feeding children isn't always as straightforward as we'd like it to be.

We can offer variety, keep putting vegetables on the plate and do our best to build healthy habits, but children are children. Appetites change, preferences appear overnight and busy family life doesn't always produce perfectly balanced meals.

That's one of the reasons Hiya caught our attention.

The children's nutrition brand has created a range of everyday products designed to support children's diets without added sugar or the gummy-style format found in many children's vitamins. And, importantly, they're designed with both sides of the equation in mind: something parents can feel good about giving and something children will actually want to take.

Children's vitamins without the gummy sweet approach

Walk down the children's vitamin aisle and you'd be forgiven for wondering where the supplement ends and the sweet begins.

Hiya wanted to do things differently. Its children's nutrition range is made without added sugar and follows a straightforward ingredient philosophy, with products developed with input from paediatricians and nutrition experts and third-party tested.

Rather than gummies, its flagship multivitamin comes as a chewable tablet containing 15 essential vitamins and minerals.

But there's another part of Hiya that we particularly like: the packaging.

Your child's first order arrives with a reusable bottle and stickers so they can personalise it themselves. After that, refill packs arrive as part of your subscription rather than sending another bottle each month.

For parents, that's also one less item to remember to reorder.

The everyday starting point: Kids Daily Multivitamin

If you're new to Hiya, Kids Daily Multivitamin is probably the place to start.

It's the brand's flagship daily supplement and contains 15 essential vitamins and minerals in a chewable tablet with no added sugar.

We like the idea of making it part of an existing family routine rather than creating another job for parents to remember. Breakfast, brushing teeth, vitamin. Done.

And there's something surprisingly clever about letting children decorate their own bottle. When they're involved in making something theirs, even a tiny everyday habit can become much easier to establish.

For the children who aren't exactly vegetable enthusiasts...

Then there's Kids Daily Superfoods & Greens.

This is perhaps the Hiya product that will resonate most with anyone currently negotiating with a small person over a single piece of broccoli.

It's a blend of fruits and vegetables designed to complement children's diets on the days when what's actually eaten doesn't quite resemble what you had planned.

That distinction is important.

A greens product isn't a replacement for offering children a varied, balanced diet, and we'd never suggest parents should stop putting fruit and vegetables on the table. Instead, think of it as another option for supporting their nutrition while you continue doing all those things you're already doing.

Because sometimes the peas get eaten.

Sometimes they end up on the floor.

That's family life.

What makes Hiya different?

Perhaps the biggest thing that stands out about Hiya is that it seems to understand who it's designing its products for.

Yes, children are the ones taking them.

But parents are the ones reading the ingredients, remembering to order them, paying for them and trying to persuade their children to actually take them.

Hiya has thought about both. There's no added sugar. The products are third-party tested. The ingredients are clearly communicated. Children get colourful bottles they can personalise with stickers. And the refill subscription means replacements arrive automatically rather than becoming another thing on the family to-do list.

It's a small detail, but when you're already remembering PE kits, appointments, packed lunches, birthday presents and approximately 427 other things, we'll happily take one less job.

Which Hiya product should you choose?

It really depends on what you're looking for.

For a simple everyday foundation, Kids Daily Multivitamin is the natural starting point.

If vegetables are currently public enemy number one in your house, Kids Daily Superfoods & Greens may be the product you're most interested in.

Carol Recommends: is Hiya worth trying?

What we like about Hiya is that it doesn't rely on the idea that parents should be feeding their children perfectly.

Instead, it offers practical nutritional support that can fit alongside the food, routines and healthy habits you're already building at home.

We particularly like the no-added-sugar approach, third-party testing and reusable packaging. And making the bottle something children can decorate themselves is a clever touch that makes a very grown-up purchase feel fun for them too.

If you've been looking at children's vitamins but aren't keen on the increasingly sweet-like gummy options available, Hiya offers an interesting alternative.

And there's currently a very good reason to try it.

Get 50% off your first Hiya subscription order

New customers can currently get 50% off their first subscription order at Hiya, making it a much easier time to see whether it works for your family.

Whether you're dealing with a committed vegetable avoider, getting family routines back on track or simply looking for an everyday children's multivitamin without added sugar, Hiya is one to have on your radar.

Discover Hiya and get 50% off your first subscription order.

Sponsored content. Food supplements should be used alongside, not as a substitute for, a varied and balanced diet and healthy lifestyle. Always check the product information, suitability and recommended use for your child before giving a supplement.